Social Media Essentials: Build, Grow, Convert - Webinar via Zoom - Full Series (6/9, 6/16, 6/23, 6/30/2026)

Event description

Session 1: How do I do social media? What are the very first steps? This session helps you finally get a grip on how social media works — especially for small business owners and thought leaders who want to show up professionally and confidently. Learn low-cost filming strategies, how to look good on camera, and walk away with a practical equipment list.

In this workshop, we will:

• Learn best practices for capturing content using smartphones
• Discuss how to build a direct-to-customer email list through social media
• Decide which platform is best for your business
• Leave with an equipment list for creating content on a shoestring budget

Leave behind the overwhelm and walk away ready to start strong and grow your online presence with confidence.

Session 2: Not sure what to say on social media? This session teaches you how to truly understand your audience so you can stop second-guessing every post. Learn how to communicate clearly, attract your ideal clients, and guide your audience from viewer to customer.

In this workshop, we will:

• Pinpoint how to identify your audience’s pain points and desires
• Gain message clarity and speaking confidence
• Learn how to turn social platforms into customer-generating tools

This session helps you create content that connects, converts, and gets shared — content that finally gets people saying, “That’s exactly what I needed!”

Session 3: Feeling stuck with content ideas? In this session, you’ll learn how to batch-create content and generate ideas fast — even while working a full-time job. You’ll walk away with a repeatable system that turns your expertise into shareable content and a hook-writing formula that boosts visibility and engagement.

In this workshop, we will:

• Discover what makes small business content stand out
• Learn how to write hooks that capture attention
• Use a simple idea-generation tool to plan high-impact content

Get ready to watch your views climb and your confidence grow with a content system that finally works.

Session 4: Tired of chasing trends or running out of time to post? This final session gives you a streamlined, repeatable workflow — from idea to post — with a checklist to keep you on track. You’ll also learn how to multiply your reach by repurposing one piece of content into five.

In this workshop, we will:

• Build your content creation habit in short daily sessions
• Learn how to produce one long-form video each week
• Repurpose content to get more visibility from each idea

This session will help you build momentum, stay consistent, and make social media work for your business.