AI for Small Business: Getting Found Online — Google & AI Search at Greenfield Cooperative Bank

Event description

AI for Small Business: Getting Found Online — Google & AI Search

This is free, in-person hands-on workshop for small business owners in Western Massachusetts. (A laptop is required to participate.)

The way customers find businesses has changed. They're not just searching Google anymore — they're asking AI tools like ChatGPT, Perplexity, and Google Gemini for recommendations. Is your business showing up? In this practical, no-jargon workshop hosted by the Massachusetts Small Business Development Center and Greenfield Cooperative Bank, you'll discover exactly where your business stands in today's search landscape and walk away with a clear, actionable plan to improve your visibility — starting the same day.

WHO SHOULD ATTEND:

This workshop is built for you if...

You own or manage a local business - retailers, service providers, contractors, healthcare practitioners — any business that relies on local customers finding you.

You've wondered why competitors outrank you - you have a website and a Google profile, but you're not showing up the way you should. This workshop explains why — and fixes it.

You have little time for marketing - every strategy taught here is designed for a business owner wearing many hats. If you can spare one hour a month, you can do this.

You're not a tech person - no coding, no jargon. You only need a laptop and a willingness to test your own business in real time during the session.

SIX THINGS YOU WILL BE ABLE TO DO AFTER THIS WORKSHOP:

1. Test your AI visibility right now: Use live prompts to find out what ChatGPT, Perplexity, and Google Gemini say about your business today — and spot the gaps.
2. Audit your Google presence: Run a step-by-step audit of your Google Business Profile and local search rankings using guided AI prompts.
3. Understand how AI recommends businesses: Learn which online directories, review platforms, and citation sources actually influence what AI tools say about you.
4. Build a local keyword strategy: Identify the exact search phrases your Western Massachusetts customers are using — and learn where to put them.
5. Create a 90-day action plan: Leave with a prioritized, realistic roadmap tailored to your business — with quick wins you can start on today.
6. Set up ongoing monitoring: Build a simple monthly routine using free tools to track your rankings, reviews, and AI visibility over time.