Creating the Buyer Journey That Converts Clicks into Customers - *Webinar (Live)* - PW

Event description

Running a small business means balancing many priorities, and marketing can often feel overwhelming. This workshop, The Buyer Journey, will help small business owners understand how to connect with customers at every stage of the buying process, from awareness to action and long-term retention.

Participants will explore practical marketing strategies to clarify messaging, strengthen value propositions, convert customer interest into action, and encourage repeat business. This session is designed for small business owners and entrepreneurs who want to attract more customers, improve their marketing approach, and better understand how customers move from awareness to purchase.

Speakers: Hussain Shah, Subject Matter Expert - Digital Marketing, Mason SBDC; Subodh Nayar, Senior Business Counselor and Serial Entrepreneur, Mason SBDC.

Co-sponsors/Partners: Prince William County Department of Economic Development and Tourism & Prince William Chamber of Commerce.

Fee: No Cost