The Content Marketing Playbook: Plan, Create and Measure Results

Event description

Content is at the heart of every successful digital marketing strategy. But without a clear plan, it’s easy to spend time creating blogs, emails, social posts and videos that do not connect back to your business goals or drive measurable results.

In this webinar, expert presenter Nicole McCullum, founder of Captivate Designs, Inc., will show you how to build a content marketing strategy that helps you attract the right audience, support your business goals and turn your content into measurable results. Whether you’re new to content marketing or looking to improve your current efforts, you’ll gain practical tools and insights to strengthen your strategy and take your content marketing to the next level. In this webinar, you’ll learn how to:

• Understand the role content plays in your digital marketing strategy
• Identify the type of content your ideal audience is looking for
• Plan content that aligns with your business goals
• Create and distribute content across the right channels
• Measure content performance using the metrics that matter
• Use data to refine your content strategy and improve results