What Small Businesses Can Learn from Sports Marketing: Turning Fans into Loyal Customers

Event description

This session explores how the principles behind successful sports marketing—fan engagement, loyalty, community-building, and storytelling—can be applied by small businesses to drive growth. Drawing insights from global events like the FIFA World Cup and leading brands, the session translates big-brand strategies into practical, low-cost actions. Attendees will learn how to build emotional connections, create repeat engagement, and move from transactional relationships to long-term customer loyalty.

The session will be led by Leigh Klein, Clinical Assistant Professor of Marketing, Lubin School of Business. 

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the speaker(s) and do not necessarily reflect the views of the SBA or the SBDC. Full funding disclosures are available at https://nysbdc.org/funding-disclosures