Marketing by the Numbers: Building Realistic Revenue Projections
Date and time
-
Location
Online
Organizer
Yvonne Chavero
sbdctraining@uh.edu
713-752-8488
Host organization
University of Houston Small Business Development Center
Type of event
Resource Partner event
Event description
If you’re struggling to create realistic revenue projections, you’re not alone. Many business owners find it difficult to translate ideas, customer demand, pricing, and marketing efforts into realistic numbers. This live webinar will break down how to use market data and business strategy to build smarter, more defensible financial projections that support growth, funding opportunities, and long-term planning.
Highlights:
- Learn how market research and marketing strategy impact sales forecasting and financial projections
- Turn pricing, customer demand, and marketing efforts into realistic revenue assumptions
- Understand how customer acquisition, conversion rates, and profitability connect to business growth
- Build stronger, data-driven projections that support funding opportunities and long-term planning
- Avoid common forecasting mistakes and understand what lenders look for in projections
This live webinar is designed for entrepreneurs and small business owners who want to better understand the relationship between marketing and financial strategy, so they can make more informed, data-driven business decisions.
Register