WIN In Business: Marketing Strategies
Date and time
-
Event cost
$18.00
Organizer
Host organization
Southwest Region SBDC
Type of event
Resource Partner event
Event description
Jonathan Weston is the owner of Panama Rocks Scenic Park. The privately-owned park which isn't quite 140 years old has been owned by the Weston family since 1979. It features rock formations dating back 300 million years, 16 named rock formations, nature trails, camping sites, and luxury glamping tents.
Jonathan Weston, a Panama native, returned to the area to manage the park after a professional career in Washington, D.C.
Jonathan will discuss the park's marketing plan and how it has evolved during his tenure. His talk will include tourism to the area, defining target markets, and the use of various marketing strategies including billboards and social media.
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