How Small Businesses Use Customer Research & Mystery Shopping to Protect Revenue

Event description

Most small business owners find out they have a customer experience problem the hard way, through a bad review, a sudden drop in repeat visits, or a loyal customer who simply stops showing up. In this eye-opening 60-minute session, you will learn two powerful and affordable tools that give you real intelligence about what your customers actually think and what your team actually does when you are not watching. Through live polls, an honest self-audit, and real case studies from both a major organization and a local small business, you will see exactly what customer satisfaction research and mystery shopping reveal and how acting on that data can increase repeat business without adding staff or increasing costs. No research background required. Just a willingness to listen to what your customers are already trying to tell you.

What you will leave with: A ready-to-use 5-question CSAT survey framework, a mystery shopping starter guide, and three actions you can take before the end of the week.