Marketing 101: Let's Make A Plan

Event description

An effective marketing plan includes market definition, goals and objectives, strategies, a budget and timelines.  Learn what marketing really is and how to pull these elements together to deliver your products and services to your customer effectively and efficiently.  The presenter will share a Marketing Plan outline designed for small businesses to complete and implement.  It includes strengths and weaknesses of your business, competition, positioning, branding, messaging, social media and other traditional and digital marketing tools.   Register today and plan to grow your business.

Take aways:

1. Who is your customer?
2. What Marketing truly is and what business elements are included
3. What are Branding elements and their importance

 Presenter:

Jim Wetzel, Business Consultant, SC SBDC