What Is an AI Agent, Really? (And Why Most Owners Shouldn't Start There)

Event description

Topic: Marketing and Sales

Everyone's talking about "AI agents" — but the word is used loosely to mean different things, and that's why it's so confusing. This session sorts it out: what an agent actually is, how it differs from the AI conversations you have on platforms like ChatGPT or Claude, and why the smartest move for most owners isn't to rush toward agents at all. You'll see where they fit on a simple progression — from everyday prompts up to real autonomy — and where you are on it right now. You'll leave clear on how an AI agent differs from an assistant and from automation — and on how to work toward using agents in your business safely and with confidence.

Speaker(s): Gerald Cullison,                    Daystar New Media

Co-Sponsor(s):  LED, SBA, and SUSLA

FEE: NO COST