Building a Nature-Based Tourism Business: From Concept to Market IN-PERSON EVENT

Event description

Nature-based tourism is one of the fastest-growing segments of the tourism industry, creating opportunities for entrepreneurs and small businesses to build successful ventures around outdoor recreation, conservation, and authentic local experiences. This workshop will help participants explore how the natural assets such as Lower Richland and the Congaree National Park area can become the foundation for new or expanded business opportunities.

Designed for aspiring entrepreneurs, existing small business owners, landowners, farmers, and outdoor enthusiasts, this workshop will provide practical guidance on turning a business idea into a viable tourism enterprise.

During this workshop, participants will learn how to:

• Identify nature-based tourism business opportunities that complement the region's natural and cultural resources.
• Understand visitor demand through simple market research techniques.
• Develop the basics of a business plan and identify potential revenue streams.
• Build a brand and market experiences to outdoor travelers.
• Explore partnerships with  regional tourism organizations and other local businesses.

Participants will also hear directly from the owners of a nature-based tourism business, who will share their experience launching and growing a successful nature-based tourism business. They'll discuss how they got started, lessons they've learned, and practical advice for entrepreneurs interested in the outdoor recreation and tourism industry.

Whether you're considering a guided tour business, paddling outfitter, agritourism venture, eco-lodging, food service, or another tourism-related business, you'll leave with practical tools, helpful resources, and actionable next steps to begin building your idea into a successful business