Beverage Budgeting: Understanding Margins in Different Sales Channels

Event description

Every craft beverage producer appreciates that the same drop of liquid can make more or less money depending on the channel in which it's sold. But what's harder to grasp is how to capture true margins and balance your sales mix.

In this webinar, Craft Beverage Assistance Manager Chris Van Orden will ask Matthew Brown, Virginia Wine Coalition Coordinator and founder of MWJ Brown Consulting, about how producers can get a deeper understanding of COGS and set healthy margins for various DTC channels such as wine club, tasting room sales, shipping, and distribution.