Building Your Value Proposition Design (VPD) - *Webinar (Live)*

Date and time

 - 

Event cost

$0.00

Location

Online

Organizer

help@masonsbdc.org

Type of event

Resource Partner event

Event description

Promotional Video HERE

Join George Siragusa, Senior Business Counselor and Adjunct Professor at George Mason University, for a step-by-step guide to building a strong Value Proposition Design (VPD).

VPD helps businesses define how they create, communicate, and deliver value through a product or service that solves a specific customer problem. It is useful for entrepreneurs, startups, growing companies, businesses considering a pivot, and mature businesses expanding their products or markets.

In this webinar, you will learn:

  • What VPD is and why it is essential
  • Three benefits VPD can bring to your business
  • Eight steps for building or improving a VPD
  • Ten characteristics of a strong VPD
  • How VPD can shape your marketing and communication strategy
  • How to apply VPD through a real-world use case

Speaker: George Siragusa, Mason SBDC

Partners: Prince William County Department of Economic Development and Tourism and Prince William Chamber of Commerce

This free webinar will be presented through Zoom. Registration is required.

Register