SCORE Marketing and Sales Process Mapping for Exponential Growth for Small Business

Event description

“Sales and Marketing Process Mapping for Exponential Growth for Small Business” is a strategic session designed to help entrepreneurs move beyond scattered efforts and into a clear, repeatable growth engine. In this SCORE presentation, delivered by Business Strategist Kerry-Ann T. Powell, Esq., Founder of Trafalgar Strategies, participants will learn how to map the full customer journey—from first touchpoint to final sale—and identify the key leverage points that drive consistent revenue.

Studies show that aligned sales and marketing teams can achieve 38% higher win rates. When small business owners align their sales and marketing efforts, they create a smoother path from interest to income. Strong alignment helps more leads turn into customers, while weak follow-up can cause opportunities to slip away.

This session blends practical strategy with big-picture thinking, giving attendees both the framework and clarity needed to build a smarketing process that supports sustainable, exponential growth.

Key Takeaways:

• How to visualize and map your full marketing-to-sales journey so nothing falls through the cracks.
• Where to focus your efforts for the highest return, and what to stop doing.
• A simple framework to create a repeatable, scalable system that increases conversions and revenue.

Our Presenter, Kerry-Ann Powell

Kerry-Ann is a globally recognized business strategist, speaker and champion of small and medium sized businesses. Kerry-Ann’s varied experience of over 20 years as a Washington, DC attorney, lobbyist, and fundraiser positions her as an authority of what it takes to strategically succeed while confronting difficult obstacles. After raising $120 million to build the Martin Luther King Jr. memorial she launched her business strategy consulting firm, Trafalgar Strategies. She and her team advise business owners from various industries and countries on creating the strategies, systems, and mindsets to thrive in business and in life. Over the years, Kerry-Ann’s expertise and speaking have been sought after by international brands, organizations, and institutions, such as Working Women’s Magazine, Dallas Leadership Foundation, CIEE, Association of Fundraising Professionals, Mogul and Philanthropist Russell Simmons’ Rush Philanthropic Arts Foundation and more. Kerry-Ann is committed to spreading the gospel that running a small and medium-sized business is vital and important to our economies, yet it doesn't have to feel like trying to manage a chaotic tornado. And business owners can run their businesses smoothly and feel confident that they will thrive.