SCORE How To Create Content That Checks Boxes Without Losing Your Story or Your Brand

Event description

In order for content to be seen, it goes through several layers of computer programs that monitor search engines. While there are boxes you do have to check, how do you keep your story at the heart of it all and not lose your brand to an AI-generated agglomeration and a flood of "required" keywords? And at what point should you just stop worrying about it?

This webinar will discuss ways to ensure your content checks boxes without losing who you are in the process:

– What is an algorithm and why does it matter?

– What is SEO and what do you need to know about it (basically)?

– How can you create content that has a higher potential to be seen?

– How do you keep your story and brand at the forefront while still staying relevant and following trends?

– What is most important when working to get your message out there?

Our Presenter, Koura Linda:

Koura Linda is a multi-award-winning filmmaker who in 2013 developed her own inclusive and successful film and media production company, Space Dream Productions, of which she serves as Founder & CEO.  In addition to client content creation produced for businesses, individuals, and brands reaching hundreds of millions of views, Koura has overseen the production of over 40 film projects which have received over 280 award nominations and special mentions, and over 75 awards, with 21 different "Best Picture" award category winners or nominees, and collaborated on Emmy, Telly, and Webby award nominations and wins since the release of the first Space Dream Productions film in 2016.  Her passion and dedication support those trying to navigate the world of storytelling, while she empowers other filmmakers by sharing her knowledge through the podcast, Filmmaking (Actually).