SCORE Storytelling for Sales: How to Use Your Story to Build Trust & Convert Customers

Event description

People don’t buy products—they buy stories. And when you learn how to tell yours well, your marketing becomes magnetic.

In this workshop, you’ll learn how to identify your brand’s story and weave it into your content to build trust, emotion, and connection with your audience. We’ll break down the key elements of effective storytelling and show you how to use stories to create marketing that inspires people to take action.

By the end, you’ll know how to use storytelling to make your marketing messages more human, more engaging, and more persuasive—helping you turn casual browsers into loyal customers.

Our Presenter, Penney Fox:

Penney Fox is a Content Marketing Strategist and the Developer of the Marketing Strategy Collective group membership program. She’s worked with hundreds of small businesses since 1999, teaching business owners how to balance managing your marketing strategy with your schedule, stopping what’s not working for you and giving you practical productivity steps to help you build your online presence to connect with qualified customers who want to buy your services, your products or online programs.