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Advertising Specific Products
The federal government regulates the advertising and labeling of a number of consumer products. If you manufacture or distribute one of the products below, you will need to comply with some specific requirements.
Alcohol Advertising, Labeling, and Formulation
Details all regulations affecting the labeling, packaging and advertising of alcoholic beverages, including COLA requirements.
Alcohol Beverages Labeled With Organic Claims
Information regarding the National Organic Program and its standards for the production, handling, processing, labeling, and marketing of products labeled with organic claims.
Wine Appellations of Origin
Information about the appellations of origin requirements and lists of authorized appellations of origin in the United States and Chile.
Advertising Distilled Spirits Containing Ingredients Associated with Non-Alcohol Energy Drinks
Reminds members of the distilled spirits industry of their advertising requirements under the Federal Alcohol Administration Act.
Advertising Malt Beverages Containing Ingredients Associated with Non-Alcohol Energy Drinks
Reminds members of the alcohol industry of the advertising requirements for malt beverages.
Advertising Wines Containing Ingredients Associated with Non-Alcohol Energy Drinks
Reminds wine advertisers of their responsibilities under the Federal Alcohol Administration Act.
A Dealer's Guide to the Used Car Rule
Defines the requirements of the rule, explains how to prepare and display a Buyers Guide, and offers a compliance checklist.
Guidelines for Advertising NHTSA Crash Test Ratings for New Cars
Provides a guide for auto manufacturers and dealers on how to promote crash test ratings in advertising.
Computers and Internet Services
Advertising and Marketing on the Internet: Rules of the Road
Explains Federal Trade Commission rules and guidelines that protect businesses and consumers, and helps maintain the credibility of the Internet as an advertising medium.
CAN-SPAM Act: Requirements for Commercial Entities
Covers the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act), which establishes requirements for those who send commercial email. This Act spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.
Describes the information businesses should consider as they develop online ads to ensure that they comply with the law.
Health and Fitness Products
FDA Guidance for Industry Consumer-Directed Broadcast Advertisements
Offers guidelines for the television and radio advertising of drugs and other pharmaceuticals.
Marketing of Refractive Eye Care Surgery: Guidance for Eye Care Providers
Provides guidance to eye care providers that market their professional services.
Housing and Real Estate
Advertising Consumer Leases
Explains the requirements for advertising consumer leases, which must comply with the streamlined rules for lease advertising found in the Consumer Leasing Act (CLA) and Regulation M.
Fair Housing Advertising
Provides rules in advertising housing opportunities. The provisions of the Fair Housing Act make it unlawful to discriminate in the sale, rental, and financing of housing, and in the provision of brokerage and appraisal services, because of race, color, religion, sex, handicap, familial status or national origin.
Complying with the 900-Number Rule
Explains how you can comply with the FTC's 900-Number Rule, if you operate a pay-per-call service or provide billing for a pay-per-call service.
Federal Trade Commission Guide to Marketing Telephone Services
Offers a guide to regulations and policy statements for providers of pay-per-call and other telephone services.
Joint FTC/FCC Guides on Long Distance Advertising
Covers regulations for the advertising of long-distance phone services to consumers.