Part 1 - How to Prepare for a Trade Show and Justify Your Budget
… Part 1 - How to Prepare for a Trade Show and Justify Your Budget October 25, 2016 You're … in each show and simply increasing leads isn't enough. So what's next? Prepare in advance for budget justifications by … Exhibit Efficiency or Return on Objectives (ROO) This is the percentage of a company's total audience with whom the …