Montucky Cold Snacks Sprinkles a Lil' Magic
Montucky Cold Snacks launched in 2011 in Bozeman, Montana, by Chad Zeitner and Jeremy Gregory with the goal of developing an American style light lager beer that gives back to local communities. This concept would set them apart from their competitors and help develop the company's mission to work with local charitable groups and promote a fun outdoor lifestyle. The company has grown across 15-states with 8% of profits going back to work with local nonprofits wherever the beer is sold.
Chad and Jeremy started brewing in LaCrosse, WI, recycling every dollar back into the company to be able to brew more beer and find more consumers. They took the boot-strap approach to funding Montucky Cold Snacks using their own personal funds and eventually utilizing the SBA 7(a) loan program to help grow the brand.
Montucky has expanded their brewing network to include a facility in Colorado. Montucky Cold Snacks competes in a billion-dollar industry and to be relevant and competitive, they rely on creative “guerilla” marketing, often using consumer generated content. They started with a localized advertising campaign by sponsoring events, hosting launch parties, and working with like-minded nonprofit organizations. Since then, the marketing strategy has evolved into finding key accounts and building an engaging social media platform supported with a full suite of Montucky apparel and hard goods ranging from t-shirts and hats to skis and snowboards.