Circus Tricks & Business Risks
For over a decade, Linsey Lindberg had traveled the world showcasing her talents as an international street performer, holding several Guiness world records of strength; but it took coming to Texas, overcoming the paralysis of Covid and finding support from the SBA that brought her to new heights of success.
Lindberg founded Artisan Oddities and Entertainment (AOE) in her backyard shed in Austin, where she cultivated a collection of unique artists and performers; but just as she expanded to San Antonio, the pandemic hit. Ms. Lindberg’s acrobatics now became pivotal for protecting jobs and stabilizing her business. She leveraged SBA resources to stabilize AOE with a $150,000 Economic Injury Disaster Loan, enabling a switch to virtual programming and preserving paid work for Texas artists. AOE also created “Activity Stations,” which became a post-Covid, in-person, immersive small group experience for events and parties that is now a $510,000-per-year division, ensuring financial security for her workforce.
While Lindberg relied on ongoing UTSA SBDC advising and support, a Shuttered Venue Operators Grant facilitated rehiring and statewide recovery. A true turning point emerged when she secured an SBA 7(a) loan of $230,000 that enabled her to purchase a building for her corporate headquarters. This purchase brought security, consistency and allowed her to focus better on running the business. After conquering Austin and San Antonio and expanding into Dallas and Houston, Lindberg is currently considering plans for an office in Las Vegas.
Through strategic leadership, innovation, and commitment to creativity, this circus clown and aerialist grew her company into the largest entertainment agency of its kind in Texas. It now generates $1.6 million annually and provides work for 200 artists, whose value and creativity are unapologetically protected.
Lindberg lauds, “The SBA was there for us when we needed it most. During the worst days of COVID, PPP and EIDL loans provided critical support quickly, while local SBA-affiliated organizations like the SBDC at UTSA showed me that small business owners have ongoing champions in their corner. We would not be where we are today without the support of the SBA.”