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… Marketing and sales Make a marketing plan to persuade consumers to buy your products or … payment when it’s time to make a sale. Content Make a marketing plan Marketing takes time, money, and preparation. One of the best …

… and customers on price. Learn more in the Strategic Marketing Journey on MySBA Learning . Free small business …

… to new locations Once you’re ready to expand, update the marketing plan and confirm that your business is financially … Content Prepare for a new market First, update your  marketing plan  with your new location in mind. Think about … plan, and competitive advantage. Add up any additional marketing and sales costs. Make sure your updated marketing …

… a week; and utilize data and technology to tailor your marketing strategy. If you are beginning to sell online or … offers volunteer mentors skilled in social media marketing and e-commerce. Additionally, STEP awards can be …

… Don’t Get Fooled by These 7 Marketing Myths April 19, 2018 Did you get pranked on April … 1 unscathed, you might still fall victim to some common marketing misconceptions. Don’t get fooled by these seven marketing myths. Rieva Lesonsky Rieva Lesonsky is CEO and …

… Marketing Mistakes That Can Haunt Your Business October 25, 2019 Are you letting one of these marketing errors scare your customers away? Rieva Lesonsky … owners. Many entrepreneurs fall prey to some common marketing mistakes that can have terrifying results for their …

… 8 Marketing Resolutions for 2020 December 19, 2019 It’s not … a new decade. So, it’s the perfect time to re-examine your marketing efforts and resolve to shake it up — at least a little — and try some different marketing tactics. Rieva Lesonsky Rieva Lesonsky is CEO and …

… How to Get the Most From Your Marketing Budget July 9, 2019 Maximize the reach of your marketing budget with these guidelines. Rieva Lesonsky Rieva … Are you getting good results from your small business marketing? If your results are falling short of your …

… 7 Marketing Resolutions to Make This New Year January 4, 2018 … do differently in 2018 to boost the results of your marketing efforts? Here are seven marketing resolutions every entrepreneur should make for the …

… decades now since I first ran into the mental magic of marketing positioning. The diagram here shows it as presented by Philip Kotler in his text Marketing Management, which has been used in business schools … decades now since I first ran into the mental magic of marketing positioning. The diagram here shows it as presented …

… partners are a great resource for discussing logistics, marketing, and any other plans for scaling up. Community … to capital, business planning, financial management, marketing assistance —  SBDCs do it all . From coast to …

… 7 Marketing Mistakes That Can Come Back to Haunt You October 6, … a small business owner. Making any one of the 7 common marketing mistakes below can have frightening consequences … a small business owner. Making any one of the 7 common marketing mistakes below can have frightening consequences …