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Blogs Category - Industry Word

  • Are you looking for a way to attract new customers? Social responsibility is a strong selling point when customers are considering purchases. Consider this: A Nielsen global online survey reports that two-thirds of consumers are willing to pay more for products from companies that show a commitment...
    March 01, 2016 - 0 comments
  • Clearly, technology has changed marketing a lot. We fast forward through ads on television and block them on our devices. We have amplified word of mouth in social media. We pour over analytics and metrics. But what about the marketing plan? Has technology changed marketing planning?One thing for...
    February 23, 2016 - 5 comments
  • If you operate a “local business” (meaning one that gets most of its customers from your local area), don’t overlook the Internet as an important way to attract new customers and stay top of mind with existing customers or past customers.According to Google research, having good...
    February 19, 2016 - 0 comments
  • My knee-jerk answer to that question is no. I have several reasons why, and I’ll be sharing them in this article. But first, do you know of anyone who has purchased a franchise business right out of college?A College Education  For most 20-somethings who want to have a good shot at...
    February 16, 2016 - 0 comments
  • As an employer, when you withhold income taxes or other funds from employees’ paychecks, you’re obligated to apply the funds appropriately in a timely manner. If you fail to do so, you can be severely penalized. Understand your deposit responsibilities, the consequences of failing to...
    February 11, 2016 - 0 comments
  • Whether we like it or not, access to credit is an essential part of running a small business, but being considered creditworthy can be a challenge. According to Credit Karma, more than 75% of Americans have a credit score below 700.If you're one of the many who have a credit scores below 700,...
    February 09, 2016 - 0 comments
  • You did it! You hired your first employee. What a relief to have someone to help you grow your business.But what about when it’s time to hire a second employee, and a third? How can you make sure to manage your employees fairly?While following federal and state employment laws come first and...
    February 04, 2016 - 0 comments
  • What can color do for your business’s marketing? A better question might be: What can’t it do? According to a recent infographic from Kissmetrics, color can:Make your brand more recognizable. Use of color increases brand recognition by 80 percent.Get customers to buy a new product. A...
    February 02, 2016 - 1 comments
  • It's a shame that so many people think business plans are just for startups, or to back up loan applications, or for getting investors. The truth is that business planning offers serious benefits for everybody in business.And I'd like to point out that none of these benefits require a big...
    January 26, 2016 - 1 comments
  • Your website is your virtual place of business.  Just like your regular place of business, you want it to be neat, clean, attractive, inviting and professional looking.Here are 7 low cost ways to improve a homepage to meet today's standards -- and they may be easier than you think.1....
    January 21, 2016 - 7 comments

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