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  • The dream of owning a small business doesn’t always mean starting from scratch. You can skip the headaches of creating a startup and jump to buying an established company. Purchasing a franchise offers another path to entrepreneurship. With either option, someone has already developed a solid...
    July 09, 2015 - 10 comments
  • What is a whitepaper, and why should you create one? Targeted to B2B customers, a whitepaper is a short document (generally six to 10 pages long) that provides useful information to your customer base, displays your thought leadership, and showcases your business’s expertise.Whitepapers are...
    July 07, 2015 - 8 comments
  • Shakespeare wrote, “A rose by any other name would smell as sweet.” I say a plan by any other name is still a plan; but many different things get labeled "business plans." You'll see that label on:Strategic plansAnnual plansOperational plansFeasibility plans  ...
    June 23, 2015 - 8 comments
  • If your travel plans this summer include a trip for business (or even for family vacations!), be sure to consider these tips for low-hassle, low-cost travel. A little planning can make your travel cheaper with less hassle, too.1.     Sign up for cloud email and documentsNo more...
    June 18, 2015 - 5 comments
  • Bouncing your ideas off of others is a strategy that can and should be used before making any major purchase, like the purchase of a franchise business – especially because it’s easy to lose perspective when you’re focused on all of the intricacies that go into choosing and...
    June 16, 2015 - 3 comments
  • For a number of years I worked as an offsite employee for a New Jersey company. I was in New York, and later in Florida. I never had a desk at the company so I worked from home. This telecommuting arrangement isn’t unusual these days because technology makes it possible to collaborate and be...
    June 11, 2015 - 2 comments
  • Do you know what your company is worth?Understanding your profit and loss statement and cash flow statement only tells a part of the story of a business. Unfortunately many small business owners tend to overlook one of the key measures that shows the overall health of a business – the balance...
    June 09, 2015 - 1 comments
  • After the recent financial crisis, traditional banks are more reluctant than ever to fund small businesses. Entrepreneurs need not be discouraged though, as a new trend has emerged in the world of finance: “alternative lending.” What exactly is alternative lending and is it right for...
    June 04, 2015 - 5 comments
  • In a world of social media and online marketing, sometimes small business owners forget about tried-and-true, traditional marketing methods, such as promotional products. But with summer—the season of outdoor events, festivals, and sponsorships—upon us, now is a good time to take...
    June 02, 2015 - 2 comments
  • In my business we publish over 250 pieces of content each month.  At that level we see the challenges writers struggle with – everything from writer’s block to poor sentence structure. But one of the biggest challenges comes after a writer completes a piece.If content...
    May 28, 2015 - 3 comments

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