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Office of Women's Business Ownership

InnovateHER: 2015 Innovating for Women Business Challenge

InnovateHER is a cross-cutting women's business challenge to unearth innovative products and services that help impact and empower the lives of women and families.

Did you know...?  57% of working age women participate in the labor force.  74% of employed women work full-time.  70% of working women have children under 18 years old. -2013 US Dept of Labor StatisticsWe know that our workforce looks very different from 50 years ago. Women now make up nearly half of the labor force and play a critical role in our nation’s economic prosperity. Most children live in households where all parents work. And as our population ages, families are increasingly caring for aging parents while balancing the needs of work and home. As demands on women and families grow, the need for products and services that address unique challenges increases. This Challenge will provide that platform.

Congratulations to  the Top 15 InnovateHER Finalists!

Administrator Contreras-Sweet and the SBA’s Office of Women’s Business Ownership are pleased to announce the following 15 finalists:

  1. Heather Badal, LoEapps Drive Control, Albuquerque, NM
  2. Sophia Berman, Trusst Lingerie, Pittsburgh, PA 
  3. Lisa Crites, The Shower Shirt Company, Cocoa Beach, FL       
  4. Wendy Davis, GestVision, Inc., Guilford, CT
  5. Helen Denise, Hilin Life Products, Inc., Newark, NJ 
  6. Joseph Dorsey, Backseat Baby Alarm2, Fort Mitchell, KY 
  7. Bethany Edwards, Lia Diagnostics, Philadelphia, PA     
  8. Rozalynn Goodwin, GaBBY, Columbia, SC 
  9. Jonathan Marshall, Baby Booster, Fayetteville, AR
  10. Cherie Mathews, Heal In Comfort, Austin, TX
  11. Adriana Moscatelli, Play Works Studio, Normandy Park, WA
  12. Whitney Reeves & Seabren Reeves, Bitzy Baby, Brunswick, ME
  13. CJ Scarlet, Tiger Eye Sensor, Inc., Clayton, NC
  14. Leiah Scheibel & Alexandra Bradberry, The Sparkle Bar, Glendale, AZ
  15. Candace Sparks, S.P.A.R.K. LLC, Ocean Springs, MS

These finalists are invited to make a live pitch to a panel of expert judges on May 8th during National Small Business Week in Washington, D.C., where they will compete for top three awards and prize money totaling $30,000 provided by Microsoft.

Finalists will be responsible for covering their own travel costs to DC for the national competition. 

Register to attend the May 8th Live Pitch Finale in Washington, DC.

Challenge Criteria

  Website listing approved childcare providers in your zip code.  Fresh, healthy ingredients mailed to your door.InnovateHER provides an opportunity for entrepreneurs to showcase products or services that have a measurable impact on the lives of women and families (30%), have the potential for commercialization (40%), and fill a need in the marketplace (30%).

Participants must be at least 18 years of age, U.S. citizens or permanent residents, and meet other requirements as defined in the Competition Rules

2015 InnovateHER Local Competitions

View a map of InnovateHER host organizations 
Download the list of locations and contacts as a spreadhseet 

More Questions?


Cosponsorship authorization No. 15-6050-91.  SBA’s participation in this cosponsored activity is not an endorsement of the views, opinions, products, or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made if requested at least two weeks in advance.  Contact: Jessica Wager, SBA, womenBusiness@sba.gov